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384: How Gaby Proctor Discovered the Value of Teamwork to Thrive in Real Estate and Life

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Ever wondered how to balance your passion for work with your personal life—especially when your business partner is also your spouse?

This week on Podcast Junkies, I’m joined by Gaby Proctor, host of Real Estate Talks and seasoned real estate expert, who offers a candid look into her journey from corporate marketing to thriving real estate entrepreneur in Austin. With over fifteen years in media and more than a decade in real estate, Gaby specializes in helping first-time buyers, investors, and the Hispanic community navigate the U.S. property market.

We dive deep into the unique challenges (and rewards) of running a business with your spouse, how to maintain healthy boundaries between home and work, and strategies for leveraging your marketing background to stand out in a crowded field. Gaby also shares her experiences creating a bilingual real estate podcast, building authentic community, and the power of niching down in a saturated industry.

Plus, we explore additional insights from Gaby’s time at longevity and wellness events, the value of staying adaptable in your business journey, and practical advice for podcasting—like building an email list, engaging listeners, and protecting yourself from social media uncertainty.

Ready to hear how Gaby keeps it real in both work and life? Tap and listen to the full episode now!

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Key Takeaways

Leverage Niche Podcasting to Stand Out

Gaby Proctor shared how creating a podcast specifically about real estate in Spanish for the United States helped her fill a unique gap in the market. Starting with a niche keeps your target audience focused and makes your content easier to find for those seeking that specific info.

Build Community and Audience Engagement Beyond Downloads

Harry Duran encouraged offering value through easy-to-access downloads, inviting your audience onto your email list, and hosting virtual meetups like “Happy Hour with Gabby.” Cultivating a community around your podcast builds loyalty and direct relationships outside of social platforms.

Collaborate and Partner to Sustain Long-Term Projects

Gaby Proctor emphasized the benefit of teaming up with a co-host for accountability and support. When motivation dips, having a collaborator helps you push through lulls and stay consistent.

Get Feedback and Learn About Your Audience’s Needs

Proactively ask listeners for feedback and guidance on topics they’re seeking, as suggested by both speakers. However, Harry Duran recommended actionable ways to tailor your episodes—like using outcome-based episode titles, related downloadable resources, and email sequences—to better understand and serve your listeners.

Don’t Build Your Business Solely on Rented Platforms

After Gaby Proctor lost access to her social media accounts, the conversation highlighted the importance of diversifying your online presence. Focus on building your own channels, such as an email list or website, since you truly own your audience there and aren’t subject to the whims of platform algorithms or policies.

Tweetable Quotes

"I love learning about how to grow spiritually, intellectually, or by taking care of your health. I really liked the concept of longevity at the event—it’s not just about living longer but improving every aspect of your life: business, health, relationships, work."
"I realized I was in marketing because I was helping clients promote their business with different ideas, packages, and strategies. I thought all that time I was in sales until I moved to real estate and saw the importance of marketing myself and sharing helpful information so people know why they want to work with us."
"I have a duty to share as much legitimate information as I can because there are a lot of scams out there. If it sounds too good to be true, it probably is. We’re very honest with the audience; not everything is butterflies and rainbows, and bad things can happen in real estate, too."

Resources Mentioned

LinkedIn - https://www.linkedin.com/in/gabyproctor/

Podcast Junkies Website: podcastjunkies.com

Podcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/

Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/

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Podcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkies

The Podosphere: https://www.thepodosphere.com/

Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/

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Podcast Production & Marketing by FullCast

Transcript

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So, Gabby Proctor, host of Real Estate Talks, thank you for joining me on

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Podcast Junkies. Thank you, Harry, for having me.

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So regular listeners to the show will know that I always, I'm

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following my own energy and enthusiasm when it comes to deciding like who

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I have on the show. And I'm always meeting so many people and podcasts are

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so popular now than when I started in 2014. So

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there's a good chance wherever I go, I'll meet someone. And you and I met

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through our mutual friend Christina Wise at a longevity

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conference in Park City, Utah. Probably like three. Was it

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three weeks ago? No, a month ago, maybe A month ago. Yeah. Yeah. And

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so, so many amazing, inspiring people there. And

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we'll talk a little bit about that event as well. But

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what brought you to that event? You know, it was about,

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you know, health and wellness and real estate and all sorts of things.

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So I'm curious, you know, and we'll get into your backstory, but

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what inspired you to go to an event like that? Well, I'm very.

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I love everything that is learning about how to grow

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spiritual, intellectual or taking care of your

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health. And I really like the name. I know Christina Wise because I live in

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Austin. I've been living in Austin for 25 years. She's original from here,

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was here, created her career here. And I always follow

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her through her pattern. Really like her like all

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the events that I went and see

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her and one of my best friends is part of her

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community. They have our collective community. So

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she's the one who told me, okay, this event, she knows that I'm all into

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longevity and I read all the books and by read I mean listen to the

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books and everything about how to

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do like work on your quality life and

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not getting this right race and have work consumers and

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then don't concentrate on the other part, which is the health

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who keep us going to continue to do what we love

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in our work site. So she's the one who brought it to me

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and I love the concept of it and honestly, I didn't know

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how much I love it until I was there because I thought it was about

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longevity. Yeah. Of only. And

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we get there and we see there is longevity in every

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aspect of your life. Longevity and your business and longevity

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and your health and longevity and your relationships and work.

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So I really love it. I love the mix of people there.

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It seems like she kind of handpicked them. Yeah.

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Because it was like, like we were so different. Like I didn't know

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I was going to have a expert in Podcast there and

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then, you know, like another one who was like the, I mean, cheesy

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real estate investor expert. But yeah, people from all over

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the world. Yeah. So it was a great experience. I'm

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so glad I ended up there and I can't wait for the next feature. Yeah,

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it's going to be very interesting to see if she continues that something that was

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interesting for me and Christina's due to come back on this show

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because I helped her launch her show. But that was almost like 10 years ago.

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So we've been friends for a while. What I thought was amazing was that

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she went through every single guest and had

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something to say about her relationship with that person. And

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I've never seen that. I mean, there was probably about 30 or 40 of us

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there and she made the time over the two or three days to say, okay,

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this is Harry and this is how I know Harry and this is why Harry

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is a special person. This is Gabby and this is how I know Gabby. It

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was amazing. And that's what I'm saying that it feels that she hand

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picked us to be in that event, which is. It's great.

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And the. Her podcast, that's one of the first

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things Gabby, my other friend, shared with me

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and I listened to it a lot. I actually listened to the one that

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she in your podcast where she was the guest. So yeah, yeah,

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she has great message to. To pass along. So let's talk a

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little bit about your background. Your main business is real estate.

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Yes, main business, real estate. I've been a real estate agent

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since 2008. Forever. Okay. But I had a full

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marketing career back then. I was working at Univision

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and I was doing communications and media. I was like

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radio and TV and digital and all that. But so I was in

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Corporate America for 15 years and I finally got a

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little sick of it. And great things, great training is an

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amazing training. Corporate. But it was ready for my next chapter.

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So I jumped fully into real estate because I was doing it part time,

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investing and healthy people buying and selling homes.

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My husband is a full time real estate agent too.

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Okay. So we were always in that business. And

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in 2019, I finally decided to jump or

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be full time. And so what's been the biggest

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change for you in becoming your own boss versus being an

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employee? I think the biggest challenge is working with your husband.

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Being honest, I think I can be my own boss. I have pretty high

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standards. Yeah, well, working with your significant other,

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it is a challenge. It's a learning curve

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because you don't know them or like we. By the time we

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joined as a team, we had been married probably

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like 18 years. So it's not that I didn't know him the good,

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the bad and the ugly. It's just that now I want to have my

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input and how this transaction was going to go

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and just to understand each other's lines

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and each other's strength and how to know, step on each other's

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toes. So it was a learning curve and it was right at the

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time of pandemic. Oh yeah. So I joined

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like 2019. At the end of 2019. And

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then we're going to the office, you know, I did almost singing and

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then Covid hit and then we back into the

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house with the kids. Yeah, working together

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in the same room because we don't have two offices. So in the same room,

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being in the same office. So I think we had like a speed

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training throughout those years. So right now it's

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just way better. And yeah, we have learned our ways.

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So for someone who's in the same situation as you, who's

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considering being in business with their partner, with their spouse,

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having gone through what you went through, what advice would you give someone

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who's in there to prepare for a situation like that?

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I think you said the keyword prepare. Like don't

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just jump on it and figure out on the way which you

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can. Because sometimes that's the only way you learn until you actually

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in action in the middle of the transaction or whatever the

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industry is. But I think the

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preparation of, okay, are you gonna like, what are

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your strengths and what are you wanna concentrate on? And you don't need titles,

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but at least you have like. Okay, like my background was marketing.

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So I wanted to do marketing for both of us, you

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know, but it wasn't like well established or how much of my time I dedicated

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to the marketing side of the real estate and how much to the actual getting

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clients, bringing clients and convert to them. So

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it's I think just the preparation of knowing your strength,

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knowing the other person's strength. And I heard I go

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to a lot of events where like real estate oriented,

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where there are teams and couples and sometimes

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family members, mother and son or sisters. And they

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give you all these tips and a lot of them

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said, I, I don't do it. We have tried, but it doesn't work with

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us. A lot of them said that you also need to give

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yourself time of like office hours type of thing.

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And then you go home for us. You just open the door and you

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are home, but you go Home. And then you talk about something

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else. You drag your life, your work life into your

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personal life. Sure. I have failed big time

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because even my kids make fun of us because they say that

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in vacations we, like, we drive through. We were in Vancouver for this

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summer and I wasn't familiar how Vancouver

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real estate, how expensive it was. Yeah.

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So I was in Silo looking for, oh, maybe

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we call this agent and we're working and our kids were like, we on vacations.

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Like, you are not going to move to Vancouver. Why do you want to know

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about Vancouver real estate? You know? Yeah, that's funny. But

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Christina says something at the event. They her looking into

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houses is her porn. That is my. Like

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everywhere I go, I'm like, addicted. Like I'm secretly

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looking into houses. And then Chad is also looking into houses. So now we're

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both hiding from the kids, but we haven't been able to do that,

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to separate. So I.

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Some couples friend of ours who are also in the industry, they say that they

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six o' clock and they don't talk about real estate. They talk about kids and

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think with the family and trips that they're planning, but

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not work. So I think that's kind of hard in any industry

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when you have your partner in the same industry, you kind of

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having dinner and you want to run a problem or

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bounce ideas of something. So that is

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challenging. Yeah. Finding that balance is important. I find that

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issue as well because I work from home and my partner works from home as

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well. And so sometimes at the end of the day, we're in separate offices, but

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I'll come in to the house because my office is separate, like outside

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separate from the house. And I'll come in and then she'll say, like,

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how'd your day go? And it's going to be about work. Exactly.

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That's what you did all day. That's all I did. And you know,

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I think back and you can relate to this. Back to the corporate office days.

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You know, I worked in corporate for almost 20 years. I worked at JP Morgan

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Chase and E Trade. And I have to take the subway into the city, New

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York City. And, you know, they become your work family, you know,

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and you'll go out sometimes after work and you build these

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relationships and you have all these stories about what's happening. So there's.

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I guess there's more to talk about. So I think that's something that was

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a big shift for me just being solo and all my conversations, a lot of

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them are now remote, you know, like. Like this one. And so

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it's really being more conscious of, like, having a life

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outside of work, you know, like, getting, you know, being more interested in my

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hobbies. And like, for me, it's like playing music because I love DJing and just.

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But having something to do so that you have something to add to the

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conversation that's not about work. And I think that's something I'm continuously working

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on. Yes, yes. But it is that balance,

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you know, and trying to work everything within.

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But it is tough, especially when you work on something that you love

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so much. And that's the difference, because I love marketing. I love

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media. When I was in Univision, but then I needed

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a break. Like, sometimes I needed a break, and the weekends were

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like my weekends, even sometimes at work

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events. But it was. It felt like your

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physical Persona were like.

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Was giving you these lines. Okay, now you are not work. Now you are

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at home or you are at this birthday party with

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the kiddos or with your friends. So it just feels like separate.

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And when somebody asks about work, you don't go in details about action,

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you know? Yeah, yeah. So you just tell them it's good and market it. But

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when you don't have this separation,

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physical separation of an office and then work

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and then your husband is in the same business, and so it's just a little.

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The lines are a little gray, and then you just cross them.

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So have you always had a passion for marketing? Because I think what's interesting for

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me, when I became an entrepreneur, I was in a corporate marketing department. But I

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don't think I realized how much I loved marketing until I was an entrepreneur. And

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then, you know, it's just one of the aspects of, like, business, you know, sales,

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finance, all the things you need, all the different hats you need to wear. But

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for me, marketing is sort of where I feel like my. I get to use

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my creativity, you know, and so I get into conversations with people, and

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sometimes my marketing brain kicks in and I just, like, I start coming up with

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ideas or like, have you tried this? Have you tried this? Has that always been,

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like, a love for you, even when you thought about what you were studying in

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school? No, I actually thought. Until I left

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Univision, I realized that marketing was

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my passion because I thought I was there because of the. My major was

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communications. Okay. So I was all about being

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in front of the camera and the microphone and, like, creating

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content and doing things like that. And then I moved to sales, and

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I love sales, so I thought it was in sales. But then

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I realized I was in marketing, and I was just selling my clients

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the marketing strategies because I had tv, I have radio to sell,

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I have digital, I have social media. So when I go to a client and

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I was like, okay, what are you? Where are you Goals? I

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created different ideas and packages and things for them

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to promote their business. And. But I

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thought all that time that I was in sales until I moved to real estate.

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Yeah, That I thought I was going to be all about clients

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selling homes. And then I realized, yeah, but how are we going to market ourselves?

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How are going to. They're going to pick us versus the hundred

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thousand other agents that are in the city, and why do they want

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to work with us? And maybe we should share this piece

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of information about the deal we just went through, because somebody might

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be going through the same thing and, like, just the

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marketing part, start really going more

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and more and more. And that's why when I have never thought about a

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podcast ever, like, actually it was coming from radio, and I was like,

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radio is dead. Nobody's gonna listen to you. But then I

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was like, I was start consuming podcasts to learn everything. I was

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like a navid. Like, everything. My earphones. It was when I was

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cooking, when I was walking, when I was like. So it was books,

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podcasts and everything. I was like, there are no podcasts in Spanish about

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real estate, so maybe I should do one that was like

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2020. And then, yeah, in 2020,

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when I first thought about it, I didn't start it until 2022,

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two or three, two and a half years later. But it was

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because of that, because I was looking for real, for

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material. And I think everything started from that marketing

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feeling that I had of, like, how much I can market

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this niche. That makes a lot of sense.

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And, you know, they say a lot of times in podcasting or even in

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business, you. You solve your own problem, you scratch your own itch,

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and you saw that there was no market for or that you couldn't

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find, or it was hard to find podcasts about real estate in Spanish. And

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I love niche shows. I mean, I have a show called the Vertical Farming podcast.

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I know you told me about it. It doesn't get more niche than that.

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I thought real estate in Spanish and United

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States was very niche. No, your vertical gardening

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is, like, out of this world. Like, I didn't know about that

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industry until you told me about your podcast. And, I mean,

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regular listeners to the show know the story, but it was so fascinating. It's become

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its own business because I had to Spin it off. And I'm partnering with someone

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else to grow that into the AgTech Media Group. And we just launched another show,

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Greenhouse Success Stories, where we interviewed greenhouse growers. But now

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it's part of that podcast network. It's so wild. But I

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think, you know, what's so interesting about being niche

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is that you know exactly who you're speaking to. Because a lot of times

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when people start podcasts, they're just generally talking out. They're trying to

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be like a talk show or something, a general audience. And only if you have

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a big name is that going to make sense. If you have, you're a Joe

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Rogan, you know that people are coming for you, you know, but if

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you're just starting what I've, you know, this is what I talk to clients

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and students about a lot is, you know, who is

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your intended audience and what do you want the listener to do when they hear

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your episode. And I'm sure. And we can talk a little bit about the

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ideas, you know, because you're listening to shows

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yourself. When did you make the switch from listening

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and having this concept? Okay, I have an idea. Because you can have an idea

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and nothing can happen. Right. So you said, okay, I

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love podcasts. I love the format. I have this communication background,

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and I want to speak to this audience in Spanish about real

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estate in the United States. Where did you go from there? Like, how did you

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make the next move? It took me a while. It took me like two years

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because I wasn't. I didn't want to do it alone. I'm a very,

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like, I have always worked. I work better in teams, so.

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Oh. Actually in teams of two,

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there's not really a team. But in univision, like, for 10 of my 15

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years there, I have a job share with another Gabby. So we were Gabby

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and Gabby, and we kind of like chair the.

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Or clientele chair or commissions chair everything. But there were

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two brains and two people. So when I had a kid sick, she was the

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one who was doing the presentation and vice versa. And then when I moved to

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real estate, my husband. So even though, like I said it,

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first of all, he was already in the business, so for me, it was like

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joining his team. But also we're like, okay, we

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have. I have another person and, like, I need to bounce the

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ideas. So I wanted to do the podcast for a while

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and. But I wanted to do it and I didn't want to do it alone

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because I also feel that when you have somebody else, your

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accountability increases big time. So it's not that

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I'll do it and I'm just gonna give it up, you know, like after six

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months, I had enough. I had my fun. When you, Jo, when you're with another

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person in anything you do is like you need to

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show up for the other person as well. For yourself, for your goals, for the

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other person. So that had helped me in my career. So

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I say, okay, maybe with another person. But it's always hard to find the other

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person. And it was an. A girl who actually

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helped to buy a house in Austin during the pandemic.

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And she was a friend of mine from back in my town in Tampico

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in Mexico. And then she moved to Austin and then she

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went immediately into real estate, but multifamily. So she was

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doing the multifamily life industry. I was doing the

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residential. So I'm more residential. Single family, maybe duplex,

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maybe three homes type of business. She was

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into the hundred apartment complex type of thing,

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you know, and syndications and all that. And so we meet

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every month for lunch and we're talking about it and

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all conversation. Our lunch was about podcast. I

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mean, real estate. Yeah. Until one day I say, well, you know what? Maybe

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we should start recording this conversation. This is very good information because

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we are like women and men

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dominate business.

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And in Spanish, it's like a very niche of the niche. So we

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should start. And our audience is, there are no women. They're just like,

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it's everybody. But because we realize it's not enough information

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about investing in real estate in the Hispanic community,

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and it sounds like a big deal. So we tried to dissect it to one

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on one type of thing. And it took me a little while to convince her.

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And finally we did. It's like, let's just try it for a few months. And

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if it doesn't work, it doesn't work. We just, at least we are still having

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this conversation. Let's just put mics on it. Yeah, yeah. So

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we started like that and then we started inviting guests. And

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then after we went for like a year, and then

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we start introducing guests in English as well. Because we realized

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a lot of our audience have been living here in the state for so long

323

::

that they bilingual. Even though a lot of people like to hear the

324

::

message in Spanish, at least have these bilingual

325

::

cultural. Because we all kind of think on both languages now after

326

::

a certain amount of years that you live here and because the lingo in

327

::

the industry. You want to learn the lingo in the industry

328

::

and how it works in English. Because at the end of the, that at the

329

::

day, at the end of the day, all documents, all contracts are going to

330

::

be in English. So that's how it started and that's how

331

::

evolved. And right now I want to say we are like maybe 50, 50

332

::

English and Spanish. But yeah, it's coming. We are

333

::

like two and a half years. Almost. Almost three years.

334

::

Almost three years. Congratulations. I know that

335

::

a lot of the challenge when getting started, I think right now the number is

336

::

7 or 10. They call it pod fading. Like people start to get excited, they

337

::

spend a lot of money, they buy the gear and they realize how much work

338

::

it is and never mind, nobody. Tells you that,

339

::

nobody tell you how much work is it. So.

340

::

And it's great that you found someone that could be a partner because it's like

341

::

you said, it's a long journey if you're doing it by yourself. And that's why

342

::

most all my shows have always been with guests. Because I applaud

343

::

anyone who does a solo show and is consistent and to produce solo content and

344

::

write the content and make it engaging and keep talking to yourself

345

::

on camera. It's not something that would be a fit for my style.

346

::

But when as you started putting these together, is the audience for your

347

::

show people who are interested in learning how to become a real estate

348

::

agent and learning the business or people who are curious about, you know,

349

::

what it takes to buy the first property? We have a little bit of

350

::

everything and it is hard and I might pick your brain for how to

351

::

learn more about the audience. But for the people who have

352

::

reached out to us with questions or with just reach out to

353

::

with a simple, I listen to your podcast, it's amazing, keep going type of

354

::

thing. We have had realtors who just maybe wanted

355

::

to learn about that specific topic because we invite loan officers and

356

::

they talk about non traditional type of loans. So it's always

357

::

good information. For realtors, we have investors,

358

::

truly investors who are like fully immersed and doing it every

359

::

day. We have people who have never buy a

360

::

home and they're going to buy their first home to live in it, or they

361

::

are going to buy their second home because they already have one where they live

362

::

in it. But they want to invest in their first rental and they don't know

363

::

how to go about it. And then we also have people from out of country

364

::

who wants to invest in real estate in United States. They don't

365

::

want to move to United States, they just want to invest in rentals in United

366

::

States. And we know how to do all that. So it's

367

::

helpful for them to listen to the podcast and they'll reach out to us.

368

::

It's like, so should I form an LLC first or should I do.

369

::

So it's a little bit of a mix. So we try. And it depends

370

::

of the topic because sometimes we're very specific with foreign

371

::

national type of loans and that's all the podcast about. Or

372

::

sometimes it's like buy your first home with

373

::

this program that the government is providing. That's for United States

374

::

citizen only. Okay. So it just depends what topic we

375

::

address. And then the questions come that way.

376

::

Have you covered the topic of wholesaling? Yes, we have had

377

::

two wholesalers and they explained the whole concept of what is

378

::

wholesaling. We have people who are doing house

379

::

hacking and they explain how they started with house

380

::

hacking. Yeah. So a little subject to

381

::

a little bit of everything. And it is

382

::

very rich, the topic. So in syndication,

383

::

multifamily, how you invest in multifamily and how is a passive

384

::

investment instead of an active investment? We have had a lot of

385

::

CPAs in the show because a lot

386

::

of people tell you buy real estate, buy real estate because it helps you with

387

::

your taxes. Well, it depends how you file your taxes. No, everybody

388

::

is equal in that aspect. So you need to make sure you consult with your

389

::

cpa. Make sure you apply. All these deductions apply

390

::

to you as well. So CPAs are

391

::

frequent. I want to say at least we have four

392

::

or five every year. CPAs. Yeah.

393

::

What was interesting is in our, in that event with Christina, she took us through

394

::

her 10 year journey of investing and all the different aspects and all the different

395

::

ways you can invest in real estate. You mentioned house hacking and wholesaling,

396

::

multifamily units. And I think it's a fascinating aspect

397

::

of real estate that people think. It's just if they're not familiar with it, that

398

::

there's just one aspect to it, you know, buying and selling and investing

399

::

in single family homes. But there's so much more to it. It's so it's

400

::

like you said it could. You can spend a lot of your time

401

::

learning all the things about real estate. And the reason I was asking about wholesaling

402

::

is one of our podcast clients, Tom Zeb, he's got a show called the Art

403

::

and Science of Real Estate Negotiation. And he talks a lot about how

404

::

much negotiation is an important part of the transactions. And

405

::

that's a lot of what he covers with his students about how to be a

406

::

better negotiator, which I imagine is an important skill for real

407

::

estate. Yeah, I want to reach out to him. We haven't talked about the

408

::

negotiation part. I mean, with everybody, even with the wholesalers, talk

409

::

about how important is how you buy is the most important part

410

::

of the real estate. Yeah, but that is a very good topic, the

411

::

negotiation part. Okay, I'll make sure to make an intro for you.

412

::

So as you're covering these topics, you mentioned you wanted to maybe talk a little

413

::

bit or get some guidance from me or you had a question for me about

414

::

the audience. I always love when these episodes are,

415

::

you know, anything that I can share from a coaching perspective. So

416

::

if you have questions about your specific show, I'm always happy to kind of do

417

::

that on air as well because it's fun for me. Well, because I'm always. We

418

::

always say in the podcast, if you have any questions, let us know, or

419

::

you want a topic we want to address, let us know. But a lot of

420

::

people don't write us. Some of them make like, oh, that was a

421

::

great, great topic. Thank you for sharing. But after the fact.

422

::

So we do want to know what more what are people like

423

::

and what we can bring to them. But sometimes it's been hard for

424

::

us to get that feedback. Yeah, I think what's important

425

::

because you cover different topics on the show and I might have talked about this

426

::

at the event for a little bit, but if you're going to cover, let's say,

427

::

a topic from a CPA and if people are listening to

428

::

that. So there's two things to think about. One is to make

429

::

sure that you're getting the right audience on the episodes. And so you

430

::

use what's called outcome based titles. You know how we

431

::

worked with a CPA to save $26,000 on our

432

::

last real estate transaction. You know, take out something from the, from

433

::

the podcast and with AI, you can use the prompt to say, and

434

::

this is one of the, you know, things we do in the agency, but we

435

::

think about, we take the transcript and we say, give us

436

::

high performing, SEO friendly,

437

::

outcome based titles. And then that really helps you

438

::

because there's three fields in podcasting that are available

439

::

for SEO. One is the name of the podcast. So I'll come

440

::

back to that In a second. 2 is the name of the author, whoever the

441

::

host is. So that would be your name in case people are searching for your

442

::

name. They'll find the show. And the only other field that's available is the

443

::

title of the podcast episodes. And so it's really important

444

::

to leverage that because now you're leveraging the power of Google and searches and

445

::

AI. And so a lot of times one of the exercises we're doing for

446

::

a client is we're going back and they've got 140 episodes and we took

447

::

over their show and we're going back and looking at the past titles because

448

::

the back catalog is rich, you know, and people sometimes, you

449

::

never know when they're going to find your show, like on episode one or episode

450

::

50, you know. So once they, if you know that you have the right

451

::

titles, then you know that the people that are showing up, there's a good chance

452

::

that they came for that content. So now that they're learning about CPAs or

453

::

they're learning about wholesaling, hey, if you enjoyed this episode,

454

::

download my one page PDF about the five questions, the

455

::

five tips you should be thinking about for your next wholesale.

456

::

So it's directly related to that content. And then

457

::

the key what you're looking to do, Gabby, is move people from becoming a list,

458

::

a passive listener or a viewer. And you want to move them

459

::

to take, you know, to into your world. And that's the best way to do

460

::

that is typically with an actual call to action

461

::

that's specific. Like go to this specific page like

462

::

real estate downloads, realestatepodcast downloads.com I love easy

463

::

to remember URLs because people are listening. Like you said, you're cooking, you're walking

464

::

a dog, you're making dinner, you don't have a pen handy. But like sometimes an

465

::

easy URL, you know, you can always find something related to your show

466

::

and then people get there, you give them a very clean, simple landing

467

::

page. Don't put it on your website with your menus and everything else

468

::

because a distracted mind doesn't buy like they say, right?

469

::

The only thing they should see is like the COVID art from the show

470

::

and saying, hey, welcome you know, listeners of the show. Here's the

471

::

download I promised and the only field in there is the email. And then they

472

::

put in the email and their first name and then they get it. But now

473

::

you have their email, now you can build that relationship with them. You

474

::

have like a five part welcome sequence and saying, hey, this is about me, this

475

::

is my story, this is how I started the show. Like a lot of the

476

::

things you shared here because in podcasting it's a lot about know,

477

::

like and trust, right? And so they talk about that a lot. You know, people,

478

::

they want to know who you are and then they start to like your content

479

::

and then they Keep coming back. And then now they trust you. Yeah. So that

480

::

when you make an ask, it doesn't feel like some strangers asking them for something.

481

::

Oh, this is Gabby. And you know, like, hey, I'd love to get to know

482

::

more about you. You know, sometimes it feels like we're talking into

483

::

the void here. And, you know, we created this download for you, but, you know,

484

::

if you want to share and hopefully this adds value for you and, you

485

::

know, we'll get. We'll let you update it if you're adding it to our email

486

::

list. We'll let you know when new episodes go live. And think

487

::

about building, like, a community and maybe creating like a special

488

::

name, like the real estate talks, family or, you

489

::

know, familia real estate, you know, or something. But it's given. It's always fun to

490

::

have for community to have a name. But you can do like an ask me

491

::

anything once a month on Zoom. You know, we just set this up for one

492

::

of our clients. He's a therapist, and he talks about, like, narcissism

493

::

and on his show, but he had no connection to, like, his

494

::

audience. So we worked with him to build very simple,

495

::

a monthly Zoom. And you just send people to, like, and you can

496

::

do a very easy, reasonable, like, it's $50 a month

497

::

or it's $50 a session. You know, it's very simple and reasonable. But you start

498

::

building because when people pay, they pay attention. Yeah. And now you can

499

::

have people, hey, if you enjoyed this show and you like

500

::

our vibe, we want to get to know you and we want to,

501

::

you know, have a little, you know, coffee time or, you know,

502

::

wine in real estate or something, like, make it a fun thing.

503

::

Happy hour with Gabby, you know, and just, it could be a nice way

504

::

because now people, you know, people are always looking for community, and they're always looking

505

::

and if, like, they have you in their regular rotation.

506

::

I've heard that most people can mo only listen to about five podcasts

507

::

at once. Like, other subscribe to, you know, because it's like, there's so much

508

::

out there, you know, and I think of it, that's about right. You know, if

509

::

you think about. If you look at your phone, you'll have maybe others, but there's

510

::

probably like a Go to five that you're always listening to. And so if your

511

::

show is one of their five, you know, go deep in saying,

512

::

hey, we want to know who you are. We want to see your faces. We're

513

::

going to try something out. Maybe the first one is free. Like, you know,

514

::

for the holidays, we're doing, you know, a meet and greet online in

515

::

Zoom. You know, show up, say hi, and then you can build it from there.

516

::

And then, you know, people start coming, they start seeing familiar faces, they keep coming

517

::

back, and now you're building a community around the podcast and.

518

::

Which becomes pretty powerful. That's a great idea. Yeah,

519

::

that's a great idea. Because that way I really like the Zoom option.

520

::

Yeah. Because that way they don't feel intimidating

521

::

and like, just, I'm here, ask me any questions type of

522

::

thing. That's kind of cool. I like it. Yeah. So I'll hold you

523

::

accountable to that. And let me know when you first. Promise. And I really like

524

::

the happy hour with Gabby. Yeah. Yeah. So you can always say bring

525

::

your favorite drink. You know, some people that don't drink, but just, like, bring your

526

::

favorite cocktail and let's just have some fun. And then you could just do

527

::

intros, and it'd be fun to see how it goes. Because, you know, the interesting

528

::

thing about podcasting nowadays, it's around these personalities, and some people,

529

::

they're taking their podcast on the road and they're doing shows and, you know,

530

::

some of these big names as well. But, like, you know, I could see

531

::

you maybe doing a meet and greet locally or something like that, you know. Yeah.

532

::

And eventually getting to that point. So. Yeah, something. Just something

533

::

to try. But I love the fact that you're always thinking about different ways to

534

::

grow the show because, you know, it becomes a challenge as a podcaster

535

::

if you just feel like you're doing the same thing. So

536

::

how have you grown? And you mentioned you started doing interviews. Did you

537

::

have experience doing interviews before you started doing them on the podcast?

538

::

No, not really. I mean, when I was younger, it was like.

539

::

I mean, we had a TV show, but long, long, long

540

::

time ago. But it wasn't. Not in this format. You

541

::

know, it's different. It's very structured, and you cannot get off a script type of

542

::

thing. So, no, in the beginning, it was tough,

543

::

but it was tough because I felt like I was like, I needed to be

544

::

perfect. But then I think later I kind of relaxed and I was like,

545

::

okay, I'm just gonna ask the questions that I. I was very selfish.

546

::

I'm still a little selfish with the guests that I bring in, because it's something

547

::

that I want to learn. Yeah. So I already have questions on my

548

::

own, and then they start saying stories, and then with stories come

549

::

up more questions. So it felt that it's

550

::

same format than this. It's very conversational. So

551

::

I thought at the beginning that it had to be a structure,

552

::

you know, to make sense and to sound. Because we are not talking

553

::

about selling apples here. We're talking about selling combs and big

554

::

purchases in financial. So in the beginning I felt that I needed to

555

::

be this professional looking, you know, because I didn't want to mess

556

::

it up. But at the end of the day, it's like we all are asking

557

::

these questions because we all want to know and we are all

558

::

ignorant of these topics. So let's just, let's start from there, you

559

::

know, like, I really don't know anything about this type alone. Would you

560

::

explain me? Like, it's my first time that I listen to it and a lot

561

::

of these topics, I really don't know anything about it. And a lot of those

562

::

I know, but I try to bring the guests down, down to one

563

::

on one, just thinking that maybe the, the listener is the first

564

::

time they listen to the podcast and how they will be.

565

::

I don't want to overwhelm people and think, you know, real estate is rock and

566

::

science type of thing. What I love about that approach, it's,

567

::

you're always keeping in mind a couple of things there. One

568

::

is to keep it interesting for yourself. It's your show and

569

::

you want to, you want to always be having fun and you want to like,

570

::

follow your own curiosity. But also you're educating

571

::

your audience at the same time. And one thing, one of the things I like

572

::

to say is that in a podcast conversation, and I think the listeners hear

573

::

this every episode, but there's three people. There's the host, there's the

574

::

guest, and then there's the listener, singular, one person,

575

::

because they've got their, like their earbuds in and they're listening to

576

::

you and your host, maybe four in your conversation, in your

577

::

situation, because you get a co host, but you're always conscious of the fact that

578

::

there's someone listening because without the audience, we don't have a show. Yeah. And

579

::

so having your guest express or explain

580

::

complicated terms, because in real estate there's always acronyms and terms and

581

::

contracts and things that would overwhelm you if you're just listening for the

582

::

first time. And I think it's helpful that you're considerate of

583

::

your listener, but also following your own curiosity and

584

::

asking. And like I said, like the example of vertical farming, like people keep

585

::

asking me, like, did you know anything about vertical farming when you started? No,

586

::

no, but I'm, I know how to ask like open ended

587

::

questions. I know how to be curious. I know how to make people feel like

588

::

welcome on the show. And so you know those, all those things

589

::

come in handy. And so do you feel like as you watch your

590

::

journey and you think back to your first interview whenever you had that and then

591

::

maybe a most recent one, can you see that progression and how you're now more

592

::

comfortable? Yes, I'm definitely more comfortable with the mic and I'm

593

::

more comfortable about not have to worry about the next question.

594

::

You know, I don't have to be structured in my mind so I'm

595

::

relaxing more into the full listening concept which

596

::

all human beings with microphone or not are very

597

::

foreign to. So this has been like, I can really

598

::

see how I'm more relaxed into it. But yeah, it

599

::

is, yeah, it is crazy that it's going to be almost three years. But I

600

::

got to say, I mean there is some times that I want to just throw

601

::

the towel. Like it's been, it's too much work and that's

602

::

what the two people kind of help me because Lala, my co host,

603

::

she's like, no, we are not giving up. Let's just, this is just a bump.

604

::

Let's just get through the other side. And then in three months if we're going

605

::

to quit, you let me know. And then sure enough it's like, no, I'm fine,

606

::

I'm fine. It was just a moment and then it had happened to her too.

607

::

So it is kind of nice to have that other person who

608

::

is like pulling you when you just want to want to quit. And

609

::

really something you told me at the event that I really stick with me

610

::

was like, because I told you, I told you at the

611

::

event I want to quit, like I'm done. Like I just want to continue anymore.

612

::

And you're like, no, don't continue to do it and continue to

613

::

put its content. It's your library. Your, you know, like you are building

614

::

this library that is going to help you forever. You can

615

::

recycle and reuse and you gave me a lot of and still

616

::

have all my notes for all the tips that you gave me about creating

617

::

like different categories with the episodes. Yeah.

618

::

So I kind of switched my mentality of this like

619

::

ongoing race of to the next spot, to the

620

::

next episode and to the next episode and to the next episode more than

621

::

I'm collecting all this information here that is going to

622

::

help me for my lifetime type of thing. So it was a different,

623

::

it's a different focus that I have now. What's interesting about the

624

::

generation that we're in, and I grew up in the 80s, so none of

625

::

this was around in child of the 80s and 90s. But

626

::

all this content is now going to be available for the, you know,

627

::

when we're gone. And so it's really

628

::

like forever. But it's interesting. It's almost like a little like audio legacy

629

::

and so like, you know, your children and you know, like

630

::

be listening to it. We haven't reached that point. You know, it's wild and it's

631

::

probably starting to happen now. But there's people and kids that, you know, have like

632

::

family members that have passed and the only sounds they have of them are

633

::

them on a podcast. And so they're beginning to treasure that. So it's. I've been

634

::

thinking about that, interestingly enough, because one, one of the attendees at the

635

::

event was talking about caretaking of like our parents as they get older.

636

::

And that was a sobering conversation as well. But it's always. I'm

637

::

just more aware of that and I have no idea what's going to happen to

638

::

my content when I'm gone. But it's interesting to think about. It's just living

639

::

on as like, you know, my vision of like how I

640

::

see the world and recorded forever. Yes, yes. But

641

::

I'm glad this one didn't exist when I was in my college years

642

::

because I don't know, I probably wouldn't open a mic, but. No. Saying the

643

::

things that I wanted to present for life. Oh yeah. I mean, if

644

::

Facebook was around, I mean, it was like MySpace in the 90s

645

::

then that wasn't even close to what it, what social media is now.

646

::

So it's challenging. And that's a subject for a whole nother

647

::

podcast about the influence of digital media on young

648

::

kids. And, you know, and so I think it's almost like we have a responsibility

649

::

as podcasting to put out podcasters to put out as much positive content

650

::

to counteract all the BS and crap that's out there, you know, for

651

::

folks to listen to. But is it inspiring? Because we said, you know, we saw

652

::

someone in their 20s at the event, you know, was inspiring to see.

653

::

And is that something you think about like, in terms of like your audience, do

654

::

you have enough information about who's listening and from the feedback you've

655

::

gotten, noise wise. But

656

::

I have had very young people as a guest.

657

::

One is the wholesaler, he was in his twenties and

658

::

very successful. And then another one is a very young

659

::

go getter realtor who's killing it. But he's also doing

660

::

investment and real estate. So I

661

::

see a lot of this generation who are not

662

::

afraid of jumping into something like real

663

::

estate investment investing. When before it was,

664

::

I don't want to say taboo, but it was more like only the reach, you

665

::

know, only the hyper power

666

::

families that have already owned real estate forever can

667

::

be in this club. And because of generation,

668

::

because information is out there and they almost give you a step

669

::

by step now we'll see all this younger

670

::

generation jumping in and doing it. Now, having said that, as you

671

::

said, we have. I feel like I have a duty to

672

::

bring as much of legit information out

673

::

because a lot of scammers out there, you know, they just, you are going to

674

::

be rich with real estate. Buy my webinar and

675

::

pay me $3,000 or $5,000 or even bigger tickets

676

::

and then you, I'm going to make you a millionaire. And then there are a

677

::

lot of scams. So it's also hard as we put in information

678

::

out there to overcome those voices that are

679

::

so loud and so shiny and they sound amazing. Too good

680

::

to be true. If it sounds too good to be true, it is too good

681

::

to be true. Yeah. And you think about content, it's always nice to

682

::

have. You know, you don't want to make it unless you're a new show timed

683

::

to like, trends. But what you just said, and here's another suggestion,

684

::

is maybe you kind of collect a couple of these, like, things

685

::

that look too good to be true online and then you can do a whole

686

::

episode about real estate. You know, five real estate scams to stay

687

::

away from. Yeah. Hey, you know, Gabby and Lala here, we've been doing a little

688

::

bit of like watching and I think you may not be aware, but

689

::

there's a lot of people that just want your money. And, you know, it could

690

::

be like a benefit, you know, for your audience because a lot of times if

691

::

they're listening to your show, they're interested and so they're probably looking at these other

692

::

things and it's a nice way to kind of stay relevant and add value for

693

::

your audience. Yeah. But almost like a warning, you know, like, yes, watch out, watch

694

::

out. Yeah, yeah. Like in Halloween, we just did an

695

::

episode with like the historians that are in real

696

::

estate because we always want

697

::

to be very honest with the audience. Is now everything

698

::

butterflies and rainbows. I mean, it is bad things when it happens to

699

::

real estate and like a flood of a house. So we

700

::

collected from this, we interviews our guests and then we

701

::

Asked them, okay, what was your best experience, like your best deal for

702

::

real estate? That it went everything amazing, better than you thought. And

703

::

what is your worst one? And so we've been saving these worst ones and then

704

::

we create Eclipse and then we run it in Halloween. That's beautiful. That's so

705

::

smart. I love when it's stuff that's tied to the seasons and

706

::

holidays like that. That's really smart. Yeah. So usually I have a

707

::

couple of questions that I ask my guests at the end of each interview. The

708

::

first one is, what is something you've changed your mind about recently?

709

::

Change my mind about?

710

::

Good question. Sorry. My dogs. Can you hear my dogs? Yeah, it's okay. Yeah, we

711

::

love. We love anything that happens. That's real life. That's Amazon. That's.

712

::

That's Amazon. So they love Amazon. What I have changed my mind

713

::

about? Well, I want to say it's health related, but I don't know

714

::

if. Yeah, anything. Anything. Yeah, like, as I told

715

::

you, I consume a lot of podcasts and everything and it's too much information.

716

::

It's overwhelming. So I was like a supplement

717

::

junkie and everything here in a podcast. I

718

::

ordered it and it must be true. And it must. Yeah, it must be

719

::

true. You know, it might save me from cancer and everything. So I

720

::

think lately in the last months, I'm like, okay, I'm

721

::

done. I'm done. I'm not believing everything they tell

722

::

me. I'm going to concentrate on myself. I'm going to get my blood work and

723

::

I'm going to see what is needed for me according to what is inside of

724

::

me instead of just listening to these amazing

725

::

healthy people. And I'm not saying they scams they working for

726

::

them, but I changed my mind about that part that

727

::

everything works for everybody. I'm moving more for, like, let's see what

728

::

it works for me and let's really take it seriously and go to the

729

::

doctor and get my blood test and go

730

::

from there. Yeah, that was inspiring to be around all those

731

::

people in the event, the people that are getting stem cell injections on

732

::

site, getting like scheduling blood work. And I think, unfortunately, with

733

::

the state of today's health system, you can't go to the doctor

734

::

and with regular insurance and expect you're going to be taken care of. You almost

735

::

have to take ownership of your own body and your own health

736

::

and getting these full blood panels. We were given that peptide book that I

737

::

just started reading the event. I don't know if you started reading it, but it's

738

::

Interest. It's great. But what I like the approach that they

739

::

took of at the event. It was like, let's see what

740

::

is. Like, they promote the scans to make sure what is

741

::

going on with you. And the mineral testing and

742

::

the blood testing. So you can. And a lot

743

::

of the. These labs are not the traditional

744

::

like you were talking about. If you go to the doctor, you get your cholesterol

745

::

and that's it. Or diabetes or whatever. These are more like in

746

::

depth, really, deficiencies that are going on with you.

747

::

They are not a problem right now, but they might be in 10 years.

748

::

So it's a different approach, but I think it's a better one because it's

749

::

individual versus woman. Said After 40, they

750

::

have to be taking this, you know, like. And I was buying all

751

::

those and taking them, you know, So I was like, no, no, no, let me

752

::

step back. That's a smart approach. Okay, last question

753

::

might have you thinking a little bit, but what is the most misunderstood thing about

754

::

you that I'm. I don't know.

755

::

That I'm not very approachable. Okay. Like that. I've been told

756

::

that when I'm in a room, I tend to be quiet. So

757

::

sometimes when you quiet, people think. And you're quiet, too.

758

::

You're not like, yeah. So people think you don't

759

::

want to be approached or you don't want to be talked to, or you're like.

760

::

So I think that's one that I've been

761

::

like with you. And I'm way better now. I talk more. And then when I

762

::

moved to the States, it had the language thing when you didn't want to talk

763

::

because you didn't feel you wanted to express yourself very well. So that kind

764

::

of pushed me back even further about not

765

::

talking in public. And

766

::

so. But that sometimes

767

::

translates as I don't want to talk to you type of thing. You know,

768

::

leave me alone type of thing. But so. And so a lot

769

::

of people that are my friends now told me, oh, when I first met you

770

::

had that face that is like, don't talk to me. It's like, what. What

771

::

face is my face? Like, what are you talking about? And

772

::

more than once, different type of friend groups. I have

773

::

heard that before. So now I'm more aware of my face when I'm in the

774

::

room and I'm not talking. So I have a small talk

775

::

a little more. Yeah, no, I can definitely relate. And more

776

::

as a. Like a New Yorker. When I came to the Midwest, my partner was

777

::

like, you don't say hi to anybody. And I'm like, and sometimes you realize, or

778

::

you don't realize what you. What protection you need. For

779

::

example, if you're in a city. A big city, you need to be like that.

780

::

You can't be, like, saying, hey, good morning. Like, how are you? Like, it's not

781

::

that vibe, which is sad. And then I think, yeah, you're just not

782

::

aware sometimes if you're in your own head. And so what would happen for

783

::

me, if I'm in my own head? The reaction in my face is probably

784

::

not welcoming. It's like I'm thinking I'm not present with the people that are in

785

::

front of me. And so I've just been more conscious of, like, hey,

786

::

if I go to a restaurant and, you know, I ask for the reservation, I

787

::

say, how's your day going? You know, like, little things like that. And

788

::

I think as we learn to do more of that,

789

::

society, humans, like, we all realize, you know, everyone's

790

::

got things going on, you know, and we just have to be more

791

::

compassionate with people. And if someone's in a bad

792

::

mood or looking serious, you just have no idea what they're. Or they honked at

793

::

you in traffic. You have no idea. Like, they could have, like, lost a family

794

::

member, lost their job. Like. Yeah. It's not against you. It's not

795

::

personal. Yeah. And I think it's. I think it would be helpful in this environment

796

::

that we find ourselves in for just everyone to just take a breath and realize,

797

::

you know, a lot of times if people are upset, it's probably not

798

::

for the reason you think it is. Yeah. Yeah.

799

::

Well, I'm so glad we got connected and we met at this

800

::

event. It's. Sometimes the universe is so strange because I went at the last

801

::

minute. I wasn't even sure I was going to go. And, you know, all the

802

::

things that happened as a result of that, you know, now I'm working with Mike

803

::

on the podcast, and I met you and Gabby. Yeah, great.

804

::

Gabriella people. And so, yeah, it's always nice to see people who are

805

::

motivating themselves to always be learning. And that was the energy of the

806

::

people around the room. Like, you know, there's a quote by the famous speaker

807

::

Jim Rohn, and he says, you are the average of the five people you spend

808

::

the most time. And I was like, wow, that's like, I always. And it was

809

::

a reminder, because I hadn't done an event like that in years, you know, after

810

::

Covid, and I realized how much I miss being around people that inspire me to

811

::

be A better version of myself. So I'm glad we had that opportunity to

812

::

connect and learn more and now I get to hear your story on the show.

813

::

So I really appreciate you taking the time. No, thank you, Harry, for having

814

::

me. It's been great to connect with you and hopefully we stay connected.

815

::

Yes, absolutely. So where's the best place for listeners and viewers

816

::

to stay connected with you? Well, normally my go to is like Gabby

817

::

Proctor everywhere but Facebook recently

818

::

decided that he didn't want me anymore. So he. They

819

::

kicked me out of Facebook and Instagram. So in the

820

::

meantime, LinkedIn, YouTube, the other ones,

821

::

TikTok. But yeah, biggest struggle with Facebook right now

822

::

and Instagram, they are deciding they I appeal and they

823

::

deliberate if I follow the rules or not. So they see

824

::

I'll see if I recover my accounts. What was the reason?

825

::

They just sent me a message that this account has been suspended

826

::

due to you are not following the rules

827

::

of our community or something like that. Oh, wow. And I

828

::

heard it's happening a lot because they hire a. But they hire.

829

::

They have a. AI departments now. They just scrub accounts

830

::

by in a scrub and scrubbing a scrub. So I don't

831

::

know what it was like. I don't know. I mean I have a reporter

832

::

friend that also happened to him, but I think it's because

833

::

he was reporting on something and it was a little political.

834

::

Believe that in his case that was the case. But I'm not political. I'm just

835

::

showing homes. Wow. So I don't know, like it's

836

::

very frustrating. You don't have anybody to talk to. You don't have a phone number

837

::

or you talk to a bot. So yeah, we'll see. I might have

838

::

to start from following one again on Facebook and Instagram,

839

::

but other than that you can find me David Proctor. So make sure all

840

::

those links are in the show notes. And it's just a helpful reminder to everyone.

841

::

They always say you never want to build your house on rented land. And a

842

::

lot of times because of these policies, like you build up a big audience and

843

::

it's gone because of maybe now because of some AI robot.

844

::

And so yeah, just coming back to that email list, like, I don't, you know,

845

::

I don't know where yours is but like try to build that one to one

846

::

connection with your audience because they can never take away your email list, you know,

847

::

and you can always move it through a different provider. So that's something that. Yeah,

848

::

I learned it the hard way. But yeah, if you can. Yeah. If whoever is

849

::

listening out there and it has all their eggs in Facebook and

850

::

Instagram and Meta. I think it's time to diversify.

851

::

Yeah. Well, thanks again, Gabby. I really enjoyed our conversation. Thank you. Have a great

852

::

day, Harry.

About the Podcast

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About your host

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Harry Duran

Lots to cover here, this might be a good start: https://fullcast.co/hdbio