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384: How Gaby Proctor Discovered the Value of Teamwork to Thrive in Real Estate and Life
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Ever wondered how to balance your passion for work with your personal life—especially when your business partner is also your spouse?
This week on Podcast Junkies, I’m joined by Gaby Proctor, host of Real Estate Talks and seasoned real estate expert, who offers a candid look into her journey from corporate marketing to thriving real estate entrepreneur in Austin. With over fifteen years in media and more than a decade in real estate, Gaby specializes in helping first-time buyers, investors, and the Hispanic community navigate the U.S. property market.
We dive deep into the unique challenges (and rewards) of running a business with your spouse, how to maintain healthy boundaries between home and work, and strategies for leveraging your marketing background to stand out in a crowded field. Gaby also shares her experiences creating a bilingual real estate podcast, building authentic community, and the power of niching down in a saturated industry.
Plus, we explore additional insights from Gaby’s time at longevity and wellness events, the value of staying adaptable in your business journey, and practical advice for podcasting—like building an email list, engaging listeners, and protecting yourself from social media uncertainty.
Ready to hear how Gaby keeps it real in both work and life? Tap and listen to the full episode now!
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Key Takeaways
Leverage Niche Podcasting to Stand Out
Gaby Proctor shared how creating a podcast specifically about real estate in Spanish for the United States helped her fill a unique gap in the market. Starting with a niche keeps your target audience focused and makes your content easier to find for those seeking that specific info.
Build Community and Audience Engagement Beyond Downloads
Harry Duran encouraged offering value through easy-to-access downloads, inviting your audience onto your email list, and hosting virtual meetups like “Happy Hour with Gabby.” Cultivating a community around your podcast builds loyalty and direct relationships outside of social platforms.
Collaborate and Partner to Sustain Long-Term Projects
Gaby Proctor emphasized the benefit of teaming up with a co-host for accountability and support. When motivation dips, having a collaborator helps you push through lulls and stay consistent.
Get Feedback and Learn About Your Audience’s Needs
Proactively ask listeners for feedback and guidance on topics they’re seeking, as suggested by both speakers. However, Harry Duran recommended actionable ways to tailor your episodes—like using outcome-based episode titles, related downloadable resources, and email sequences—to better understand and serve your listeners.
Don’t Build Your Business Solely on Rented Platforms
After Gaby Proctor lost access to her social media accounts, the conversation highlighted the importance of diversifying your online presence. Focus on building your own channels, such as an email list or website, since you truly own your audience there and aren’t subject to the whims of platform algorithms or policies.
Tweetable Quotes
"I love learning about how to grow spiritually, intellectually, or by taking care of your health. I really liked the concept of longevity at the event—it’s not just about living longer but improving every aspect of your life: business, health, relationships, work."
"I realized I was in marketing because I was helping clients promote their business with different ideas, packages, and strategies. I thought all that time I was in sales until I moved to real estate and saw the importance of marketing myself and sharing helpful information so people know why they want to work with us."
"I have a duty to share as much legitimate information as I can because there are a lot of scams out there. If it sounds too good to be true, it probably is. We’re very honest with the audience; not everything is butterflies and rainbows, and bad things can happen in real estate, too."
Resources Mentioned
LinkedIn - https://www.linkedin.com/in/gabyproctor/
Podcast Junkies Website: podcastjunkies.com
Podcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/
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Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/
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Transcript
1
::So, Gabby Proctor, host of Real Estate Talks, thank you for joining me on
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::Podcast Junkies. Thank you, Harry, for having me.
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::So regular listeners to the show will know that I always, I'm
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::following my own energy and enthusiasm when it comes to deciding like who
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::I have on the show. And I'm always meeting so many people and podcasts are
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::so popular now than when I started in 2014. So
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::there's a good chance wherever I go, I'll meet someone. And you and I met
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::through our mutual friend Christina Wise at a longevity
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::conference in Park City, Utah. Probably like three. Was it
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::three weeks ago? No, a month ago, maybe A month ago. Yeah. Yeah. And
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::so, so many amazing, inspiring people there. And
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::we'll talk a little bit about that event as well. But
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::what brought you to that event? You know, it was about,
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::you know, health and wellness and real estate and all sorts of things.
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::So I'm curious, you know, and we'll get into your backstory, but
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::what inspired you to go to an event like that? Well, I'm very.
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::I love everything that is learning about how to grow
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::spiritual, intellectual or taking care of your
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::health. And I really like the name. I know Christina Wise because I live in
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::Austin. I've been living in Austin for 25 years. She's original from here,
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::was here, created her career here. And I always follow
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::her through her pattern. Really like her like all
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::the events that I went and see
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::her and one of my best friends is part of her
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::community. They have our collective community. So
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::she's the one who told me, okay, this event, she knows that I'm all into
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::longevity and I read all the books and by read I mean listen to the
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::books and everything about how to
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::do like work on your quality life and
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::not getting this right race and have work consumers and
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::then don't concentrate on the other part, which is the health
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::who keep us going to continue to do what we love
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::in our work site. So she's the one who brought it to me
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::and I love the concept of it and honestly, I didn't know
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::how much I love it until I was there because I thought it was about
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::longevity. Yeah. Of only. And
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::we get there and we see there is longevity in every
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::aspect of your life. Longevity and your business and longevity
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::and your health and longevity and your relationships and work.
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::So I really love it. I love the mix of people there.
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::It seems like she kind of handpicked them. Yeah.
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::Because it was like, like we were so different. Like I didn't know
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::I was going to have a expert in Podcast there and
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::then, you know, like another one who was like the, I mean, cheesy
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::real estate investor expert. But yeah, people from all over
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::the world. Yeah. So it was a great experience. I'm
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::so glad I ended up there and I can't wait for the next feature. Yeah,
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::it's going to be very interesting to see if she continues that something that was
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::interesting for me and Christina's due to come back on this show
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::because I helped her launch her show. But that was almost like 10 years ago.
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::So we've been friends for a while. What I thought was amazing was that
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::she went through every single guest and had
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::something to say about her relationship with that person. And
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::I've never seen that. I mean, there was probably about 30 or 40 of us
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::there and she made the time over the two or three days to say, okay,
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::this is Harry and this is how I know Harry and this is why Harry
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::is a special person. This is Gabby and this is how I know Gabby. It
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::was amazing. And that's what I'm saying that it feels that she hand
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::picked us to be in that event, which is. It's great.
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::And the. Her podcast, that's one of the first
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::things Gabby, my other friend, shared with me
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::and I listened to it a lot. I actually listened to the one that
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::she in your podcast where she was the guest. So yeah, yeah,
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::she has great message to. To pass along. So let's talk a
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::little bit about your background. Your main business is real estate.
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::Yes, main business, real estate. I've been a real estate agent
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::since 2008. Forever. Okay. But I had a full
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::marketing career back then. I was working at Univision
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::and I was doing communications and media. I was like
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::radio and TV and digital and all that. But so I was in
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::Corporate America for 15 years and I finally got a
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::little sick of it. And great things, great training is an
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::amazing training. Corporate. But it was ready for my next chapter.
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::So I jumped fully into real estate because I was doing it part time,
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::investing and healthy people buying and selling homes.
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::My husband is a full time real estate agent too.
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::Okay. So we were always in that business. And
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::in 2019, I finally decided to jump or
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::be full time. And so what's been the biggest
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::change for you in becoming your own boss versus being an
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::employee? I think the biggest challenge is working with your husband.
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::Being honest, I think I can be my own boss. I have pretty high
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::standards. Yeah, well, working with your significant other,
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::it is a challenge. It's a learning curve
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::because you don't know them or like we. By the time we
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::joined as a team, we had been married probably
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::like 18 years. So it's not that I didn't know him the good,
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::the bad and the ugly. It's just that now I want to have my
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::input and how this transaction was going to go
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::and just to understand each other's lines
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::and each other's strength and how to know, step on each other's
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::toes. So it was a learning curve and it was right at the
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::time of pandemic. Oh yeah. So I joined
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::like 2019. At the end of 2019. And
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::then we're going to the office, you know, I did almost singing and
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::then Covid hit and then we back into the
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::house with the kids. Yeah, working together
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::in the same room because we don't have two offices. So in the same room,
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::being in the same office. So I think we had like a speed
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::training throughout those years. So right now it's
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::just way better. And yeah, we have learned our ways.
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::So for someone who's in the same situation as you, who's
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::considering being in business with their partner, with their spouse,
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::having gone through what you went through, what advice would you give someone
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::who's in there to prepare for a situation like that?
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::I think you said the keyword prepare. Like don't
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::just jump on it and figure out on the way which you
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::can. Because sometimes that's the only way you learn until you actually
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::in action in the middle of the transaction or whatever the
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::industry is. But I think the
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::preparation of, okay, are you gonna like, what are
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::your strengths and what are you wanna concentrate on? And you don't need titles,
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::but at least you have like. Okay, like my background was marketing.
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::So I wanted to do marketing for both of us, you
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::know, but it wasn't like well established or how much of my time I dedicated
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::to the marketing side of the real estate and how much to the actual getting
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::clients, bringing clients and convert to them. So
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::it's I think just the preparation of knowing your strength,
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::knowing the other person's strength. And I heard I go
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::to a lot of events where like real estate oriented,
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::where there are teams and couples and sometimes
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::family members, mother and son or sisters. And they
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::give you all these tips and a lot of them
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::said, I, I don't do it. We have tried, but it doesn't work with
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::us. A lot of them said that you also need to give
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::yourself time of like office hours type of thing.
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::And then you go home for us. You just open the door and you
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::are home, but you go Home. And then you talk about something
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::else. You drag your life, your work life into your
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::personal life. Sure. I have failed big time
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::because even my kids make fun of us because they say that
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::in vacations we, like, we drive through. We were in Vancouver for this
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::summer and I wasn't familiar how Vancouver
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::real estate, how expensive it was. Yeah.
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::So I was in Silo looking for, oh, maybe
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::we call this agent and we're working and our kids were like, we on vacations.
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::Like, you are not going to move to Vancouver. Why do you want to know
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::about Vancouver real estate? You know? Yeah, that's funny. But
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::Christina says something at the event. They her looking into
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::houses is her porn. That is my. Like
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::everywhere I go, I'm like, addicted. Like I'm secretly
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::looking into houses. And then Chad is also looking into houses. So now we're
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::both hiding from the kids, but we haven't been able to do that,
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::to separate. So I.
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::Some couples friend of ours who are also in the industry, they say that they
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::six o' clock and they don't talk about real estate. They talk about kids and
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::think with the family and trips that they're planning, but
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::not work. So I think that's kind of hard in any industry
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::when you have your partner in the same industry, you kind of
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::having dinner and you want to run a problem or
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::bounce ideas of something. So that is
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::challenging. Yeah. Finding that balance is important. I find that
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::issue as well because I work from home and my partner works from home as
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::well. And so sometimes at the end of the day, we're in separate offices, but
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::I'll come in to the house because my office is separate, like outside
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::separate from the house. And I'll come in and then she'll say, like,
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::how'd your day go? And it's going to be about work. Exactly.
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::That's what you did all day. That's all I did. And you know,
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::I think back and you can relate to this. Back to the corporate office days.
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::You know, I worked in corporate for almost 20 years. I worked at JP Morgan
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::Chase and E Trade. And I have to take the subway into the city, New
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::York City. And, you know, they become your work family, you know,
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::and you'll go out sometimes after work and you build these
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::relationships and you have all these stories about what's happening. So there's.
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::I guess there's more to talk about. So I think that's something that was
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::a big shift for me just being solo and all my conversations, a lot of
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::them are now remote, you know, like. Like this one. And so
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::it's really being more conscious of, like, having a life
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::outside of work, you know, like, getting, you know, being more interested in my
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::hobbies. And like, for me, it's like playing music because I love DJing and just.
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::But having something to do so that you have something to add to the
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::conversation that's not about work. And I think that's something I'm continuously working
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::on. Yes, yes. But it is that balance,
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::you know, and trying to work everything within.
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::But it is tough, especially when you work on something that you love
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::so much. And that's the difference, because I love marketing. I love
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::media. When I was in Univision, but then I needed
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::a break. Like, sometimes I needed a break, and the weekends were
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::like my weekends, even sometimes at work
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::events. But it was. It felt like your
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::physical Persona were like.
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::Was giving you these lines. Okay, now you are not work. Now you are
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::at home or you are at this birthday party with
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::the kiddos or with your friends. So it just feels like separate.
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::And when somebody asks about work, you don't go in details about action,
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::you know? Yeah, yeah. So you just tell them it's good and market it. But
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::when you don't have this separation,
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::physical separation of an office and then work
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::and then your husband is in the same business, and so it's just a little.
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::The lines are a little gray, and then you just cross them.
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::So have you always had a passion for marketing? Because I think what's interesting for
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::me, when I became an entrepreneur, I was in a corporate marketing department. But I
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::don't think I realized how much I loved marketing until I was an entrepreneur. And
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::then, you know, it's just one of the aspects of, like, business, you know, sales,
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::finance, all the things you need, all the different hats you need to wear. But
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::for me, marketing is sort of where I feel like my. I get to use
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::my creativity, you know, and so I get into conversations with people, and
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::sometimes my marketing brain kicks in and I just, like, I start coming up with
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::ideas or like, have you tried this? Have you tried this? Has that always been,
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::like, a love for you, even when you thought about what you were studying in
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::school? No, I actually thought. Until I left
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::Univision, I realized that marketing was
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::my passion because I thought I was there because of the. My major was
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::communications. Okay. So I was all about being
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::in front of the camera and the microphone and, like, creating
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::content and doing things like that. And then I moved to sales, and
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::I love sales, so I thought it was in sales. But then
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::I realized I was in marketing, and I was just selling my clients
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::the marketing strategies because I had tv, I have radio to sell,
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::I have digital, I have social media. So when I go to a client and
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::I was like, okay, what are you? Where are you Goals? I
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::created different ideas and packages and things for them
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::to promote their business. And. But I
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::thought all that time that I was in sales until I moved to real estate.
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::Yeah, That I thought I was going to be all about clients
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::selling homes. And then I realized, yeah, but how are we going to market ourselves?
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::How are going to. They're going to pick us versus the hundred
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::thousand other agents that are in the city, and why do they want
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::to work with us? And maybe we should share this piece
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::of information about the deal we just went through, because somebody might
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::be going through the same thing and, like, just the
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::marketing part, start really going more
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::and more and more. And that's why when I have never thought about a
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::podcast ever, like, actually it was coming from radio, and I was like,
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::radio is dead. Nobody's gonna listen to you. But then I
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::was like, I was start consuming podcasts to learn everything. I was
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::like a navid. Like, everything. My earphones. It was when I was
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::cooking, when I was walking, when I was like. So it was books,
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::podcasts and everything. I was like, there are no podcasts in Spanish about
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::real estate, so maybe I should do one that was like
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::2020. And then, yeah, in 2020,
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::when I first thought about it, I didn't start it until 2022,
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::two or three, two and a half years later. But it was
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::because of that, because I was looking for real, for
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::material. And I think everything started from that marketing
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::feeling that I had of, like, how much I can market
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::this niche. That makes a lot of sense.
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::And, you know, they say a lot of times in podcasting or even in
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::business, you. You solve your own problem, you scratch your own itch,
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::and you saw that there was no market for or that you couldn't
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::find, or it was hard to find podcasts about real estate in Spanish. And
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::I love niche shows. I mean, I have a show called the Vertical Farming podcast.
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::I know you told me about it. It doesn't get more niche than that.
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::I thought real estate in Spanish and United
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::States was very niche. No, your vertical gardening
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::is, like, out of this world. Like, I didn't know about that
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::industry until you told me about your podcast. And, I mean,
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::regular listeners to the show know the story, but it was so fascinating. It's become
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::its own business because I had to Spin it off. And I'm partnering with someone
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::else to grow that into the AgTech Media Group. And we just launched another show,
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::Greenhouse Success Stories, where we interviewed greenhouse growers. But now
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::it's part of that podcast network. It's so wild. But I
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::think, you know, what's so interesting about being niche
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::is that you know exactly who you're speaking to. Because a lot of times
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::when people start podcasts, they're just generally talking out. They're trying to
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::be like a talk show or something, a general audience. And only if you have
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::a big name is that going to make sense. If you have, you're a Joe
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::Rogan, you know that people are coming for you, you know, but if
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::you're just starting what I've, you know, this is what I talk to clients
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::and students about a lot is, you know, who is
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::your intended audience and what do you want the listener to do when they hear
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::your episode. And I'm sure. And we can talk a little bit about the
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::ideas, you know, because you're listening to shows
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::yourself. When did you make the switch from listening
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::and having this concept? Okay, I have an idea. Because you can have an idea
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::and nothing can happen. Right. So you said, okay, I
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::love podcasts. I love the format. I have this communication background,
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::and I want to speak to this audience in Spanish about real
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::estate in the United States. Where did you go from there? Like, how did you
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::make the next move? It took me a while. It took me like two years
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::because I wasn't. I didn't want to do it alone. I'm a very,
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::like, I have always worked. I work better in teams, so.
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::Oh. Actually in teams of two,
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::there's not really a team. But in univision, like, for 10 of my 15
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::years there, I have a job share with another Gabby. So we were Gabby
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::and Gabby, and we kind of like chair the.
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::Or clientele chair or commissions chair everything. But there were
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::two brains and two people. So when I had a kid sick, she was the
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::one who was doing the presentation and vice versa. And then when I moved to
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::real estate, my husband. So even though, like I said it,
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::first of all, he was already in the business, so for me, it was like
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::joining his team. But also we're like, okay, we
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::have. I have another person and, like, I need to bounce the
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::ideas. So I wanted to do the podcast for a while
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::and. But I wanted to do it and I didn't want to do it alone
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::because I also feel that when you have somebody else, your
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::accountability increases big time. So it's not that
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::I'll do it and I'm just gonna give it up, you know, like after six
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::months, I had enough. I had my fun. When you, Jo, when you're with another
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::person in anything you do is like you need to
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::show up for the other person as well. For yourself, for your goals, for the
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::other person. So that had helped me in my career. So
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::I say, okay, maybe with another person. But it's always hard to find the other
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::person. And it was an. A girl who actually
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::helped to buy a house in Austin during the pandemic.
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::And she was a friend of mine from back in my town in Tampico
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::in Mexico. And then she moved to Austin and then she
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::went immediately into real estate, but multifamily. So she was
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::doing the multifamily life industry. I was doing the
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::residential. So I'm more residential. Single family, maybe duplex,
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::maybe three homes type of business. She was
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::into the hundred apartment complex type of thing,
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::you know, and syndications and all that. And so we meet
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::every month for lunch and we're talking about it and
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::all conversation. Our lunch was about podcast. I
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::mean, real estate. Yeah. Until one day I say, well, you know what? Maybe
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::we should start recording this conversation. This is very good information because
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::we are like women and men
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::dominate business.
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::And in Spanish, it's like a very niche of the niche. So we
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::should start. And our audience is, there are no women. They're just like,
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::it's everybody. But because we realize it's not enough information
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::about investing in real estate in the Hispanic community,
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::and it sounds like a big deal. So we tried to dissect it to one
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::on one type of thing. And it took me a little while to convince her.
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::And finally we did. It's like, let's just try it for a few months. And
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::if it doesn't work, it doesn't work. We just, at least we are still having
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::this conversation. Let's just put mics on it. Yeah, yeah. So
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::we started like that and then we started inviting guests. And
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::then after we went for like a year, and then
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::we start introducing guests in English as well. Because we realized
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::a lot of our audience have been living here in the state for so long
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::that they bilingual. Even though a lot of people like to hear the
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::message in Spanish, at least have these bilingual
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::cultural. Because we all kind of think on both languages now after
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::a certain amount of years that you live here and because the lingo in
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::the industry. You want to learn the lingo in the industry
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::and how it works in English. Because at the end of the, that at the
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::day, at the end of the day, all documents, all contracts are going to
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::be in English. So that's how it started and that's how
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::evolved. And right now I want to say we are like maybe 50, 50
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::English and Spanish. But yeah, it's coming. We are
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::like two and a half years. Almost. Almost three years.
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::Almost three years. Congratulations. I know that
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::a lot of the challenge when getting started, I think right now the number is
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::7 or 10. They call it pod fading. Like people start to get excited, they
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::spend a lot of money, they buy the gear and they realize how much work
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::it is and never mind, nobody. Tells you that,
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::nobody tell you how much work is it. So.
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::And it's great that you found someone that could be a partner because it's like
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::you said, it's a long journey if you're doing it by yourself. And that's why
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::most all my shows have always been with guests. Because I applaud
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::anyone who does a solo show and is consistent and to produce solo content and
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::write the content and make it engaging and keep talking to yourself
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::on camera. It's not something that would be a fit for my style.
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::But when as you started putting these together, is the audience for your
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::show people who are interested in learning how to become a real estate
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::agent and learning the business or people who are curious about, you know,
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::what it takes to buy the first property? We have a little bit of
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::everything and it is hard and I might pick your brain for how to
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::learn more about the audience. But for the people who have
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::reached out to us with questions or with just reach out to
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::with a simple, I listen to your podcast, it's amazing, keep going type of
354
::thing. We have had realtors who just maybe wanted
355
::to learn about that specific topic because we invite loan officers and
356
::they talk about non traditional type of loans. So it's always
357
::good information. For realtors, we have investors,
358
::truly investors who are like fully immersed and doing it every
359
::day. We have people who have never buy a
360
::home and they're going to buy their first home to live in it, or they
361
::are going to buy their second home because they already have one where they live
362
::in it. But they want to invest in their first rental and they don't know
363
::how to go about it. And then we also have people from out of country
364
::who wants to invest in real estate in United States. They don't
365
::want to move to United States, they just want to invest in rentals in United
366
::States. And we know how to do all that. So it's
367
::helpful for them to listen to the podcast and they'll reach out to us.
368
::It's like, so should I form an LLC first or should I do.
369
::So it's a little bit of a mix. So we try. And it depends
370
::of the topic because sometimes we're very specific with foreign
371
::national type of loans and that's all the podcast about. Or
372
::sometimes it's like buy your first home with
373
::this program that the government is providing. That's for United States
374
::citizen only. Okay. So it just depends what topic we
375
::address. And then the questions come that way.
376
::Have you covered the topic of wholesaling? Yes, we have had
377
::two wholesalers and they explained the whole concept of what is
378
::wholesaling. We have people who are doing house
379
::hacking and they explain how they started with house
380
::hacking. Yeah. So a little subject to
381
::a little bit of everything. And it is
382
::very rich, the topic. So in syndication,
383
::multifamily, how you invest in multifamily and how is a passive
384
::investment instead of an active investment? We have had a lot of
385
::CPAs in the show because a lot
386
::of people tell you buy real estate, buy real estate because it helps you with
387
::your taxes. Well, it depends how you file your taxes. No, everybody
388
::is equal in that aspect. So you need to make sure you consult with your
389
::cpa. Make sure you apply. All these deductions apply
390
::to you as well. So CPAs are
391
::frequent. I want to say at least we have four
392
::or five every year. CPAs. Yeah.
393
::What was interesting is in our, in that event with Christina, she took us through
394
::her 10 year journey of investing and all the different aspects and all the different
395
::ways you can invest in real estate. You mentioned house hacking and wholesaling,
396
::multifamily units. And I think it's a fascinating aspect
397
::of real estate that people think. It's just if they're not familiar with it, that
398
::there's just one aspect to it, you know, buying and selling and investing
399
::in single family homes. But there's so much more to it. It's so it's
400
::like you said it could. You can spend a lot of your time
401
::learning all the things about real estate. And the reason I was asking about wholesaling
402
::is one of our podcast clients, Tom Zeb, he's got a show called the Art
403
::and Science of Real Estate Negotiation. And he talks a lot about how
404
::much negotiation is an important part of the transactions. And
405
::that's a lot of what he covers with his students about how to be a
406
::better negotiator, which I imagine is an important skill for real
407
::estate. Yeah, I want to reach out to him. We haven't talked about the
408
::negotiation part. I mean, with everybody, even with the wholesalers, talk
409
::about how important is how you buy is the most important part
410
::of the real estate. Yeah, but that is a very good topic, the
411
::negotiation part. Okay, I'll make sure to make an intro for you.
412
::So as you're covering these topics, you mentioned you wanted to maybe talk a little
413
::bit or get some guidance from me or you had a question for me about
414
::the audience. I always love when these episodes are,
415
::you know, anything that I can share from a coaching perspective. So
416
::if you have questions about your specific show, I'm always happy to kind of do
417
::that on air as well because it's fun for me. Well, because I'm always. We
418
::always say in the podcast, if you have any questions, let us know, or
419
::you want a topic we want to address, let us know. But a lot of
420
::people don't write us. Some of them make like, oh, that was a
421
::great, great topic. Thank you for sharing. But after the fact.
422
::So we do want to know what more what are people like
423
::and what we can bring to them. But sometimes it's been hard for
424
::us to get that feedback. Yeah, I think what's important
425
::because you cover different topics on the show and I might have talked about this
426
::at the event for a little bit, but if you're going to cover, let's say,
427
::a topic from a CPA and if people are listening to
428
::that. So there's two things to think about. One is to make
429
::sure that you're getting the right audience on the episodes. And so you
430
::use what's called outcome based titles. You know how we
431
::worked with a CPA to save $26,000 on our
432
::last real estate transaction. You know, take out something from the, from
433
::the podcast and with AI, you can use the prompt to say, and
434
::this is one of the, you know, things we do in the agency, but we
435
::think about, we take the transcript and we say, give us
436
::high performing, SEO friendly,
437
::outcome based titles. And then that really helps you
438
::because there's three fields in podcasting that are available
439
::for SEO. One is the name of the podcast. So I'll come
440
::back to that In a second. 2 is the name of the author, whoever the
441
::host is. So that would be your name in case people are searching for your
442
::name. They'll find the show. And the only other field that's available is the
443
::title of the podcast episodes. And so it's really important
444
::to leverage that because now you're leveraging the power of Google and searches and
445
::AI. And so a lot of times one of the exercises we're doing for
446
::a client is we're going back and they've got 140 episodes and we took
447
::over their show and we're going back and looking at the past titles because
448
::the back catalog is rich, you know, and people sometimes, you
449
::never know when they're going to find your show, like on episode one or episode
450
::50, you know. So once they, if you know that you have the right
451
::titles, then you know that the people that are showing up, there's a good chance
452
::that they came for that content. So now that they're learning about CPAs or
453
::they're learning about wholesaling, hey, if you enjoyed this episode,
454
::download my one page PDF about the five questions, the
455
::five tips you should be thinking about for your next wholesale.
456
::So it's directly related to that content. And then
457
::the key what you're looking to do, Gabby, is move people from becoming a list,
458
::a passive listener or a viewer. And you want to move them
459
::to take, you know, to into your world. And that's the best way to do
460
::that is typically with an actual call to action
461
::that's specific. Like go to this specific page like
462
::real estate downloads, realestatepodcast downloads.com I love easy
463
::to remember URLs because people are listening. Like you said, you're cooking, you're walking
464
::a dog, you're making dinner, you don't have a pen handy. But like sometimes an
465
::easy URL, you know, you can always find something related to your show
466
::and then people get there, you give them a very clean, simple landing
467
::page. Don't put it on your website with your menus and everything else
468
::because a distracted mind doesn't buy like they say, right?
469
::The only thing they should see is like the COVID art from the show
470
::and saying, hey, welcome you know, listeners of the show. Here's the
471
::download I promised and the only field in there is the email. And then they
472
::put in the email and their first name and then they get it. But now
473
::you have their email, now you can build that relationship with them. You
474
::have like a five part welcome sequence and saying, hey, this is about me, this
475
::is my story, this is how I started the show. Like a lot of the
476
::things you shared here because in podcasting it's a lot about know,
477
::like and trust, right? And so they talk about that a lot. You know, people,
478
::they want to know who you are and then they start to like your content
479
::and then they Keep coming back. And then now they trust you. Yeah. So that
480
::when you make an ask, it doesn't feel like some strangers asking them for something.
481
::Oh, this is Gabby. And you know, like, hey, I'd love to get to know
482
::more about you. You know, sometimes it feels like we're talking into
483
::the void here. And, you know, we created this download for you, but, you know,
484
::if you want to share and hopefully this adds value for you and, you
485
::know, we'll get. We'll let you update it if you're adding it to our email
486
::list. We'll let you know when new episodes go live. And think
487
::about building, like, a community and maybe creating like a special
488
::name, like the real estate talks, family or, you
489
::know, familia real estate, you know, or something. But it's given. It's always fun to
490
::have for community to have a name. But you can do like an ask me
491
::anything once a month on Zoom. You know, we just set this up for one
492
::of our clients. He's a therapist, and he talks about, like, narcissism
493
::and on his show, but he had no connection to, like, his
494
::audience. So we worked with him to build very simple,
495
::a monthly Zoom. And you just send people to, like, and you can
496
::do a very easy, reasonable, like, it's $50 a month
497
::or it's $50 a session. You know, it's very simple and reasonable. But you start
498
::building because when people pay, they pay attention. Yeah. And now you can
499
::have people, hey, if you enjoyed this show and you like
500
::our vibe, we want to get to know you and we want to,
501
::you know, have a little, you know, coffee time or, you know,
502
::wine in real estate or something, like, make it a fun thing.
503
::Happy hour with Gabby, you know, and just, it could be a nice way
504
::because now people, you know, people are always looking for community, and they're always looking
505
::and if, like, they have you in their regular rotation.
506
::I've heard that most people can mo only listen to about five podcasts
507
::at once. Like, other subscribe to, you know, because it's like, there's so much
508
::out there, you know, and I think of it, that's about right. You know, if
509
::you think about. If you look at your phone, you'll have maybe others, but there's
510
::probably like a Go to five that you're always listening to. And so if your
511
::show is one of their five, you know, go deep in saying,
512
::hey, we want to know who you are. We want to see your faces. We're
513
::going to try something out. Maybe the first one is free. Like, you know,
514
::for the holidays, we're doing, you know, a meet and greet online in
515
::Zoom. You know, show up, say hi, and then you can build it from there.
516
::And then, you know, people start coming, they start seeing familiar faces, they keep coming
517
::back, and now you're building a community around the podcast and.
518
::Which becomes pretty powerful. That's a great idea. Yeah,
519
::that's a great idea. Because that way I really like the Zoom option.
520
::Yeah. Because that way they don't feel intimidating
521
::and like, just, I'm here, ask me any questions type of
522
::thing. That's kind of cool. I like it. Yeah. So I'll hold you
523
::accountable to that. And let me know when you first. Promise. And I really like
524
::the happy hour with Gabby. Yeah. Yeah. So you can always say bring
525
::your favorite drink. You know, some people that don't drink, but just, like, bring your
526
::favorite cocktail and let's just have some fun. And then you could just do
527
::intros, and it'd be fun to see how it goes. Because, you know, the interesting
528
::thing about podcasting nowadays, it's around these personalities, and some people,
529
::they're taking their podcast on the road and they're doing shows and, you know,
530
::some of these big names as well. But, like, you know, I could see
531
::you maybe doing a meet and greet locally or something like that, you know. Yeah.
532
::And eventually getting to that point. So. Yeah, something. Just something
533
::to try. But I love the fact that you're always thinking about different ways to
534
::grow the show because, you know, it becomes a challenge as a podcaster
535
::if you just feel like you're doing the same thing. So
536
::how have you grown? And you mentioned you started doing interviews. Did you
537
::have experience doing interviews before you started doing them on the podcast?
538
::No, not really. I mean, when I was younger, it was like.
539
::I mean, we had a TV show, but long, long, long
540
::time ago. But it wasn't. Not in this format. You
541
::know, it's different. It's very structured, and you cannot get off a script type of
542
::thing. So, no, in the beginning, it was tough,
543
::but it was tough because I felt like I was like, I needed to be
544
::perfect. But then I think later I kind of relaxed and I was like,
545
::okay, I'm just gonna ask the questions that I. I was very selfish.
546
::I'm still a little selfish with the guests that I bring in, because it's something
547
::that I want to learn. Yeah. So I already have questions on my
548
::own, and then they start saying stories, and then with stories come
549
::up more questions. So it felt that it's
550
::same format than this. It's very conversational. So
551
::I thought at the beginning that it had to be a structure,
552
::you know, to make sense and to sound. Because we are not talking
553
::about selling apples here. We're talking about selling combs and big
554
::purchases in financial. So in the beginning I felt that I needed to
555
::be this professional looking, you know, because I didn't want to mess
556
::it up. But at the end of the day, it's like we all are asking
557
::these questions because we all want to know and we are all
558
::ignorant of these topics. So let's just, let's start from there, you
559
::know, like, I really don't know anything about this type alone. Would you
560
::explain me? Like, it's my first time that I listen to it and a lot
561
::of these topics, I really don't know anything about it. And a lot of those
562
::I know, but I try to bring the guests down, down to one
563
::on one, just thinking that maybe the, the listener is the first
564
::time they listen to the podcast and how they will be.
565
::I don't want to overwhelm people and think, you know, real estate is rock and
566
::science type of thing. What I love about that approach, it's,
567
::you're always keeping in mind a couple of things there. One
568
::is to keep it interesting for yourself. It's your show and
569
::you want to, you want to always be having fun and you want to like,
570
::follow your own curiosity. But also you're educating
571
::your audience at the same time. And one thing, one of the things I like
572
::to say is that in a podcast conversation, and I think the listeners hear
573
::this every episode, but there's three people. There's the host, there's the
574
::guest, and then there's the listener, singular, one person,
575
::because they've got their, like their earbuds in and they're listening to
576
::you and your host, maybe four in your conversation, in your
577
::situation, because you get a co host, but you're always conscious of the fact that
578
::there's someone listening because without the audience, we don't have a show. Yeah. And
579
::so having your guest express or explain
580
::complicated terms, because in real estate there's always acronyms and terms and
581
::contracts and things that would overwhelm you if you're just listening for the
582
::first time. And I think it's helpful that you're considerate of
583
::your listener, but also following your own curiosity and
584
::asking. And like I said, like the example of vertical farming, like people keep
585
::asking me, like, did you know anything about vertical farming when you started? No,
586
::no, but I'm, I know how to ask like open ended
587
::questions. I know how to be curious. I know how to make people feel like
588
::welcome on the show. And so you know those, all those things
589
::come in handy. And so do you feel like as you watch your
590
::journey and you think back to your first interview whenever you had that and then
591
::maybe a most recent one, can you see that progression and how you're now more
592
::comfortable? Yes, I'm definitely more comfortable with the mic and I'm
593
::more comfortable about not have to worry about the next question.
594
::You know, I don't have to be structured in my mind so I'm
595
::relaxing more into the full listening concept which
596
::all human beings with microphone or not are very
597
::foreign to. So this has been like, I can really
598
::see how I'm more relaxed into it. But yeah, it
599
::is, yeah, it is crazy that it's going to be almost three years. But I
600
::got to say, I mean there is some times that I want to just throw
601
::the towel. Like it's been, it's too much work and that's
602
::what the two people kind of help me because Lala, my co host,
603
::she's like, no, we are not giving up. Let's just, this is just a bump.
604
::Let's just get through the other side. And then in three months if we're going
605
::to quit, you let me know. And then sure enough it's like, no, I'm fine,
606
::I'm fine. It was just a moment and then it had happened to her too.
607
::So it is kind of nice to have that other person who
608
::is like pulling you when you just want to want to quit. And
609
::really something you told me at the event that I really stick with me
610
::was like, because I told you, I told you at the
611
::event I want to quit, like I'm done. Like I just want to continue anymore.
612
::And you're like, no, don't continue to do it and continue to
613
::put its content. It's your library. Your, you know, like you are building
614
::this library that is going to help you forever. You can
615
::recycle and reuse and you gave me a lot of and still
616
::have all my notes for all the tips that you gave me about creating
617
::like different categories with the episodes. Yeah.
618
::So I kind of switched my mentality of this like
619
::ongoing race of to the next spot, to the
620
::next episode and to the next episode and to the next episode more than
621
::I'm collecting all this information here that is going to
622
::help me for my lifetime type of thing. So it was a different,
623
::it's a different focus that I have now. What's interesting about the
624
::generation that we're in, and I grew up in the 80s, so none of
625
::this was around in child of the 80s and 90s. But
626
::all this content is now going to be available for the, you know,
627
::when we're gone. And so it's really
628
::like forever. But it's interesting. It's almost like a little like audio legacy
629
::and so like, you know, your children and you know, like
630
::be listening to it. We haven't reached that point. You know, it's wild and it's
631
::probably starting to happen now. But there's people and kids that, you know, have like
632
::family members that have passed and the only sounds they have of them are
633
::them on a podcast. And so they're beginning to treasure that. So it's. I've been
634
::thinking about that, interestingly enough, because one, one of the attendees at the
635
::event was talking about caretaking of like our parents as they get older.
636
::And that was a sobering conversation as well. But it's always. I'm
637
::just more aware of that and I have no idea what's going to happen to
638
::my content when I'm gone. But it's interesting to think about. It's just living
639
::on as like, you know, my vision of like how I
640
::see the world and recorded forever. Yes, yes. But
641
::I'm glad this one didn't exist when I was in my college years
642
::because I don't know, I probably wouldn't open a mic, but. No. Saying the
643
::things that I wanted to present for life. Oh yeah. I mean, if
644
::Facebook was around, I mean, it was like MySpace in the 90s
645
::then that wasn't even close to what it, what social media is now.
646
::So it's challenging. And that's a subject for a whole nother
647
::podcast about the influence of digital media on young
648
::kids. And, you know, and so I think it's almost like we have a responsibility
649
::as podcasting to put out podcasters to put out as much positive content
650
::to counteract all the BS and crap that's out there, you know, for
651
::folks to listen to. But is it inspiring? Because we said, you know, we saw
652
::someone in their 20s at the event, you know, was inspiring to see.
653
::And is that something you think about like, in terms of like your audience, do
654
::you have enough information about who's listening and from the feedback you've
655
::gotten, noise wise. But
656
::I have had very young people as a guest.
657
::One is the wholesaler, he was in his twenties and
658
::very successful. And then another one is a very young
659
::go getter realtor who's killing it. But he's also doing
660
::investment and real estate. So I
661
::see a lot of this generation who are not
662
::afraid of jumping into something like real
663
::estate investment investing. When before it was,
664
::I don't want to say taboo, but it was more like only the reach, you
665
::know, only the hyper power
666
::families that have already owned real estate forever can
667
::be in this club. And because of generation,
668
::because information is out there and they almost give you a step
669
::by step now we'll see all this younger
670
::generation jumping in and doing it. Now, having said that, as you
671
::said, we have. I feel like I have a duty to
672
::bring as much of legit information out
673
::because a lot of scammers out there, you know, they just, you are going to
674
::be rich with real estate. Buy my webinar and
675
::pay me $3,000 or $5,000 or even bigger tickets
676
::and then you, I'm going to make you a millionaire. And then there are a
677
::lot of scams. So it's also hard as we put in information
678
::out there to overcome those voices that are
679
::so loud and so shiny and they sound amazing. Too good
680
::to be true. If it sounds too good to be true, it is too good
681
::to be true. Yeah. And you think about content, it's always nice to
682
::have. You know, you don't want to make it unless you're a new show timed
683
::to like, trends. But what you just said, and here's another suggestion,
684
::is maybe you kind of collect a couple of these, like, things
685
::that look too good to be true online and then you can do a whole
686
::episode about real estate. You know, five real estate scams to stay
687
::away from. Yeah. Hey, you know, Gabby and Lala here, we've been doing a little
688
::bit of like watching and I think you may not be aware, but
689
::there's a lot of people that just want your money. And, you know, it could
690
::be like a benefit, you know, for your audience because a lot of times if
691
::they're listening to your show, they're interested and so they're probably looking at these other
692
::things and it's a nice way to kind of stay relevant and add value for
693
::your audience. Yeah. But almost like a warning, you know, like, yes, watch out, watch
694
::out. Yeah, yeah. Like in Halloween, we just did an
695
::episode with like the historians that are in real
696
::estate because we always want
697
::to be very honest with the audience. Is now everything
698
::butterflies and rainbows. I mean, it is bad things when it happens to
699
::real estate and like a flood of a house. So we
700
::collected from this, we interviews our guests and then we
701
::Asked them, okay, what was your best experience, like your best deal for
702
::real estate? That it went everything amazing, better than you thought. And
703
::what is your worst one? And so we've been saving these worst ones and then
704
::we create Eclipse and then we run it in Halloween. That's beautiful. That's so
705
::smart. I love when it's stuff that's tied to the seasons and
706
::holidays like that. That's really smart. Yeah. So usually I have a
707
::couple of questions that I ask my guests at the end of each interview. The
708
::first one is, what is something you've changed your mind about recently?
709
::Change my mind about?
710
::Good question. Sorry. My dogs. Can you hear my dogs? Yeah, it's okay. Yeah, we
711
::love. We love anything that happens. That's real life. That's Amazon. That's.
712
::That's Amazon. So they love Amazon. What I have changed my mind
713
::about? Well, I want to say it's health related, but I don't know
714
::if. Yeah, anything. Anything. Yeah, like, as I told
715
::you, I consume a lot of podcasts and everything and it's too much information.
716
::It's overwhelming. So I was like a supplement
717
::junkie and everything here in a podcast. I
718
::ordered it and it must be true. And it must. Yeah, it must be
719
::true. You know, it might save me from cancer and everything. So I
720
::think lately in the last months, I'm like, okay, I'm
721
::done. I'm done. I'm not believing everything they tell
722
::me. I'm going to concentrate on myself. I'm going to get my blood work and
723
::I'm going to see what is needed for me according to what is inside of
724
::me instead of just listening to these amazing
725
::healthy people. And I'm not saying they scams they working for
726
::them, but I changed my mind about that part that
727
::everything works for everybody. I'm moving more for, like, let's see what
728
::it works for me and let's really take it seriously and go to the
729
::doctor and get my blood test and go
730
::from there. Yeah, that was inspiring to be around all those
731
::people in the event, the people that are getting stem cell injections on
732
::site, getting like scheduling blood work. And I think, unfortunately, with
733
::the state of today's health system, you can't go to the doctor
734
::and with regular insurance and expect you're going to be taken care of. You almost
735
::have to take ownership of your own body and your own health
736
::and getting these full blood panels. We were given that peptide book that I
737
::just started reading the event. I don't know if you started reading it, but it's
738
::Interest. It's great. But what I like the approach that they
739
::took of at the event. It was like, let's see what
740
::is. Like, they promote the scans to make sure what is
741
::going on with you. And the mineral testing and
742
::the blood testing. So you can. And a lot
743
::of the. These labs are not the traditional
744
::like you were talking about. If you go to the doctor, you get your cholesterol
745
::and that's it. Or diabetes or whatever. These are more like in
746
::depth, really, deficiencies that are going on with you.
747
::They are not a problem right now, but they might be in 10 years.
748
::So it's a different approach, but I think it's a better one because it's
749
::individual versus woman. Said After 40, they
750
::have to be taking this, you know, like. And I was buying all
751
::those and taking them, you know, So I was like, no, no, no, let me
752
::step back. That's a smart approach. Okay, last question
753
::might have you thinking a little bit, but what is the most misunderstood thing about
754
::you that I'm. I don't know.
755
::That I'm not very approachable. Okay. Like that. I've been told
756
::that when I'm in a room, I tend to be quiet. So
757
::sometimes when you quiet, people think. And you're quiet, too.
758
::You're not like, yeah. So people think you don't
759
::want to be approached or you don't want to be talked to, or you're like.
760
::So I think that's one that I've been
761
::like with you. And I'm way better now. I talk more. And then when I
762
::moved to the States, it had the language thing when you didn't want to talk
763
::because you didn't feel you wanted to express yourself very well. So that kind
764
::of pushed me back even further about not
765
::talking in public. And
766
::so. But that sometimes
767
::translates as I don't want to talk to you type of thing. You know,
768
::leave me alone type of thing. But so. And so a lot
769
::of people that are my friends now told me, oh, when I first met you
770
::had that face that is like, don't talk to me. It's like, what. What
771
::face is my face? Like, what are you talking about? And
772
::more than once, different type of friend groups. I have
773
::heard that before. So now I'm more aware of my face when I'm in the
774
::room and I'm not talking. So I have a small talk
775
::a little more. Yeah, no, I can definitely relate. And more
776
::as a. Like a New Yorker. When I came to the Midwest, my partner was
777
::like, you don't say hi to anybody. And I'm like, and sometimes you realize, or
778
::you don't realize what you. What protection you need. For
779
::example, if you're in a city. A big city, you need to be like that.
780
::You can't be, like, saying, hey, good morning. Like, how are you? Like, it's not
781
::that vibe, which is sad. And then I think, yeah, you're just not
782
::aware sometimes if you're in your own head. And so what would happen for
783
::me, if I'm in my own head? The reaction in my face is probably
784
::not welcoming. It's like I'm thinking I'm not present with the people that are in
785
::front of me. And so I've just been more conscious of, like, hey,
786
::if I go to a restaurant and, you know, I ask for the reservation, I
787
::say, how's your day going? You know, like, little things like that. And
788
::I think as we learn to do more of that,
789
::society, humans, like, we all realize, you know, everyone's
790
::got things going on, you know, and we just have to be more
791
::compassionate with people. And if someone's in a bad
792
::mood or looking serious, you just have no idea what they're. Or they honked at
793
::you in traffic. You have no idea. Like, they could have, like, lost a family
794
::member, lost their job. Like. Yeah. It's not against you. It's not
795
::personal. Yeah. And I think it's. I think it would be helpful in this environment
796
::that we find ourselves in for just everyone to just take a breath and realize,
797
::you know, a lot of times if people are upset, it's probably not
798
::for the reason you think it is. Yeah. Yeah.
799
::Well, I'm so glad we got connected and we met at this
800
::event. It's. Sometimes the universe is so strange because I went at the last
801
::minute. I wasn't even sure I was going to go. And, you know, all the
802
::things that happened as a result of that, you know, now I'm working with Mike
803
::on the podcast, and I met you and Gabby. Yeah, great.
804
::Gabriella people. And so, yeah, it's always nice to see people who are
805
::motivating themselves to always be learning. And that was the energy of the
806
::people around the room. Like, you know, there's a quote by the famous speaker
807
::Jim Rohn, and he says, you are the average of the five people you spend
808
::the most time. And I was like, wow, that's like, I always. And it was
809
::a reminder, because I hadn't done an event like that in years, you know, after
810
::Covid, and I realized how much I miss being around people that inspire me to
811
::be A better version of myself. So I'm glad we had that opportunity to
812
::connect and learn more and now I get to hear your story on the show.
813
::So I really appreciate you taking the time. No, thank you, Harry, for having
814
::me. It's been great to connect with you and hopefully we stay connected.
815
::Yes, absolutely. So where's the best place for listeners and viewers
816
::to stay connected with you? Well, normally my go to is like Gabby
817
::Proctor everywhere but Facebook recently
818
::decided that he didn't want me anymore. So he. They
819
::kicked me out of Facebook and Instagram. So in the
820
::meantime, LinkedIn, YouTube, the other ones,
821
::TikTok. But yeah, biggest struggle with Facebook right now
822
::and Instagram, they are deciding they I appeal and they
823
::deliberate if I follow the rules or not. So they see
824
::I'll see if I recover my accounts. What was the reason?
825
::They just sent me a message that this account has been suspended
826
::due to you are not following the rules
827
::of our community or something like that. Oh, wow. And I
828
::heard it's happening a lot because they hire a. But they hire.
829
::They have a. AI departments now. They just scrub accounts
830
::by in a scrub and scrubbing a scrub. So I don't
831
::know what it was like. I don't know. I mean I have a reporter
832
::friend that also happened to him, but I think it's because
833
::he was reporting on something and it was a little political.
834
::Believe that in his case that was the case. But I'm not political. I'm just
835
::showing homes. Wow. So I don't know, like it's
836
::very frustrating. You don't have anybody to talk to. You don't have a phone number
837
::or you talk to a bot. So yeah, we'll see. I might have
838
::to start from following one again on Facebook and Instagram,
839
::but other than that you can find me David Proctor. So make sure all
840
::those links are in the show notes. And it's just a helpful reminder to everyone.
841
::They always say you never want to build your house on rented land. And a
842
::lot of times because of these policies, like you build up a big audience and
843
::it's gone because of maybe now because of some AI robot.
844
::And so yeah, just coming back to that email list, like, I don't, you know,
845
::I don't know where yours is but like try to build that one to one
846
::connection with your audience because they can never take away your email list, you know,
847
::and you can always move it through a different provider. So that's something that. Yeah,
848
::I learned it the hard way. But yeah, if you can. Yeah. If whoever is
849
::listening out there and it has all their eggs in Facebook and
850
::Instagram and Meta. I think it's time to diversify.
851
::Yeah. Well, thanks again, Gabby. I really enjoyed our conversation. Thank you. Have a great
852
::day, Harry.