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292 Mathew Passy - Storytelling & Connecting with Audiences Over Corporatization in Podcasts

Episode Summary

Mathew Passy is a professional podcast consultant. Actually, he’s The Podcast Consultant who helps brands, small businesses and individuals use podcasts and podcast advertising to connect with smart and engaged audiences. Today, Mathew and Harry engage in a dialogue about Mathew’s background in audio and why there’s still a major competition between the radio and podcasting industries. They talk about cryptocurrency and the decentralization of finance, the corporatization of podcasts, and the work Mathew is doing in localized content.

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Key Takeaways

06:32 – Mathew Passy joins the show to discuss everything from vertical farming and Covid-19, to Joe Rogan and selling sponsorships before launch

19:41 – Mathew’s podcast origin story and how he went from a Production Associate at The Wall Street Journal to a podcast consultant

32:01 – The rich history of radio and why the industry still clashes with podcasts

37:19 – Mathew recalls the most memorable moments of his time working in radio

40:30 – Cryptocurrency, NFTs and decentralization of finance

43:23 – Discovering the podcasting community

49:32 – Corporatization of podcasts and how to keep that niche feeling

52:47 – The work Mathew is doing in localized content

56:30 – Something Mathew has changed his mind about recently and the most misunderstood thing about him

59:00 – Harry thanks Mathew for joining the show and let’s listeners know where they can connect with him and learn more about The Podcast Consultant

Tweetable Quotes

“So many people that I talk to in this space ask, ‘How many episodes do I need before I can approach a sponsor?’ None. It’s hard. You have to know what you’re doing. You have to know people. You have to have relationships. People have to trust you. But there’s no minimum for selling an ad. You just have to be smart, savvy, committed and confident.” (18:06) (Mathew)

“I always found podcasting interesting because it’s basically the same thing [as radio] but without the restrictions of Broadcasting, and the FCC, and time limits, and all that nonsense.” (26:43) (Mathew)

“The problem is people in radio think that radio is the end all be all, the same way that people in broadcast television think that broadcast television is the end all be all. And what they don’t understand is that it’s not about the technology or the delivery system.” (35:06) (Mathew)

“I’m a big fan of the idea of localized content. I think that is a space that needs deep exploration.” (52:50) (Mathew)